Fashion e-commerce, explained by the people who actually run it. Built on 15+ years of fashion-native data, and the opinions to go with it. For brands deciding what’s next in marketplace strategy.
Brands, Marketplaces
09.11.2026
Primark’s decision to introduce home delivery in Great Britain marks a big change of heart for one of fashion retail’s most recognisable value players. But the real challenge lies in making digital growth work without undermining the economics that built the business.
04.11.2026
Explore the key challenges of agentic commerce in fashion and how brands can address data quality, consumer trust, payments and security.
Brands, Partner
03.11.2026
Since joining Tradebyte in 2022, Vertbaudet has steadily expanded across Europe's leading platforms while developing its own curated marketplace operator model. We sat down with Carlos Cantoni, Marketplace Director at Vertbaudet, to discuss what’s driving their dual-growth strategy.
Brands, Marketplaces
30.10.2026
Selling fashion on marketplaces takes more than a connection. See where brands lose margin after go-live and how to turn growth into profit you can plan with.
Brands, Marketplaces
28.10.2026
Discover the benefits of agentic commerce for customers and businesses, plus how fashion brands can prepare for AI-driven shopping.
Brands
27.10.2026
Cyber Week still accounts for around 7% of annual fashion and lifestyle marketplace GMV according to our network data - concentrated into just eight days. But with shoppers starting earlier and retailers extending promotions, is Black Friday still the defining peak of the retail calendar?
Brands, Marketplaces
22.10.2026
When starting out in e-commerce, luxury fashion brands face a first strategic choice: open vs. curated platforms. Speaking on our podcast, Duo Digitale, Dr. Felix Kreyer, CCO at Breuninger, broke down why curated marketplaces are winning over luxury brands and how clean data infrastructure makes or breaks digital expansion.
Brands, Partner
09.10.2026
TikTok Shop launched in Germany in March 2025. Eighteen months on, 15% of German online shoppers have purchased at least once via TikTok Shop, up from 10% just five months earlier (NIQ, 2026). We sat down with Maximilian Burianek, Head of TikTok Shop Germany, to talk about what's behind that growth.
Brands
15.09.2026
Agentic commerce is when AI agents browse, compare and buy on a shopper's behalf. Learn how AI agents work and what it means for fashion brands.
We understand that every marketplace speaks its own language. Our AI-powered integration solutions bridge this gap – from connecting your catalogue and adapting product data to each marketplace’s specifications, to providing actionable performance intelligence the moment sales patterns shift.
More than software, Tradebyte is Europe’s largest fashion e-commerce ecosystem. With 1,200+ connected brands, 90+ marketplaces, and 600+ industry leaders gathering at ECD every year, this is where the industry connects. The brands already inside the network know exactly why that matters.