How to sell on TikTok shop
TikTok Shop isn’t just a trend; it’s a revolution in social commerce. This is a superpower you can’t afford to miss. Keep reading to find out why TikTok Shop is booming and how to maximise your sales.
WHY TIKTOK SHOP IS A SUPERPOWER
With over 1 billion active users on the app, TikTok Shop transforms viral trends into real sales. In 2023, 55 million US users generated $11.09 billion in sales, and 10% of UK consumers have already shopped on the platform. TikTok Shop offers brands a unique opportunity to connect with a highly engaged audience through a seamless in-app shopping experience. This is a superpower you can’t afford to miss. Keep reading to find out why TikTok Shop is booming and how to maximise your sales.
WHAT IS TIKTOK SHOP?
TikTok Shop is a fully integrated and personalised e-commerce solution within the app, designed to harness its unique discovery engine. It enables brands and creators to connect authentically with communities, creating in-app shopping experiences. The platform now empowers brands and creators to showcase and sell products directly through TikTok’s diverse in-app features:
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- In-Feed video: users can shop directly from shoppable videos on their “For You” page by tagging product links
- Live shopping: brands can personally interact with their customers and showcase their products in live shopping experiences
- Product page: users can explore curated product collections directly from a brand or creator’s profile
- Product detail: brands can provide detailed product information, including colour, sizing, and material
- Affiliate program: this allows brands to collaborate with creators, who earn commissions by promoting products, driving authentic engagement
- Fulfilment by TikTok: TikTok offers a new logistics solution, allowing merchants to focus on their products while TikTok Shop handles storage, packing, and shipping
- Secure checkout: transactions are processed through trusted third-party payment platforms, ensuring a smooth purchasing experience
WHY TIKTOK SHOP MATTERS FOR FASHION AND LIFESTYLE BRANDS
What sets TikTok Shop apart is its seamless integration of shopping directly within the app, turning moments of inspiration into sales. This personalised experience not only streamlines the purchase process but also capitalises on TikTok’s trendsetting ability to enhance product discovery and maximise reach. Brands can tap into real-time trends, quickly adapting to what’s popular.
TikTok is rapidly becoming the go-to platform for product discovery, with 47% of users having purchased items seen on TikTok. Beauty products account for about 32% of all sales on TikTok Shop in the UK, with fashion closely following at nearly a quarter. Thanks to the platform’s diverse, interest-based recommendations, TikTok presents enormous advertising and selling potential to an audience always looking for the next big thing. By integrating shopping into its content, TikTok not only fosters community-building but also ensures that brands capitalise on ever-changing fashion and lifestyle trends.
HOW TO SELL ON TIKTOK SHOP:
6 tips and tricks
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Create engaging content
Use popular songs, trends, and various formats, such as user generated content or behind-the-scenes clips, to boost engagement and ensure to tag products in your videos for easy shopping -
Build a strong community
Foster relationships with users by actively responding to comments and hosting live streams to connect personally and answer questions -
Leverage TikTok trends
Quickly jump on trending challenges, products and themes to increase visibility and engagement -
Utilise the Affiliate Program
Collaborate with TikTok creators to promote your products and reach a wider audience -
Stay updated
Keep up to date with the privacy rules and guidelines, as TikTok Shop is a rapidly evolving platform -
Make performance checks
Use TikTok’s analytics tools to track performance and adjust your strategies accordingly. The TikTok Resource Center offers valuable insights to help optimise your presence and boost sales.
HOW TRADEBYTE CAN MAKE YOU SUCCESSFUL ON TIKTOK SHOP
Tradebyte is opening doors to TikTok Shop for UK brands. While getting started may appear straightforward, the process can be more complex – especially for larger brands. Tradebyte’s seamless integration simplifies the setup process and ensures your product catalogues are up and running smoothly. To succeed, it’s crucial to understand the platform’s unique dynamics, choose the right logistics model, show the right products, and develop targeted marketing strategies.
Want to integrate into TikTok Shop?
Tradebyte will guide you through every step, ensuring strategic decisions are made from the outset. Let Tradebyte help you integrate your brand and get your business thriving on TikTok’s powerful in-app shopping platform.
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