22.10.2026
Is the luxury industry actually marketplace-ready? Insights from Breuninger’s Dr. Felix Kreyer
When starting out in e-commerce, luxury fashion brands face a first strategic choice: open vs. curated platforms. Speaking on our podcast, Duo Digitale, Dr. Felix Kreyer, CCO at Breuninger, broke down why curated marketplaces are winning over luxury brands and how clean data infrastructure makes or breaks digital expansion.