Sell on OTTO
Drive online sales by partnering with OTTO, one of Europe’s most successful ecommerce companies.
Why sell on OTTO?
OTTO is the largest German online store and a leading digital e-commerce platform in Europe, offering an extensive selection of fashion, lifestyle, home & living, electronics, and specialty products. Through its seamless integration with Tradebyte, brands and sellers can easily connect their catalog to OTTO’s marketplace, reaching millions of active consumers across Germany and Europe.
Selling on OTTO gives brands direct access to over 27 million German shoppers, including 12.6 million active customers, on a platform generating around €7.5 billion in Gross Merchandise Value (GMV). As Europe’s leading digital marketplace, OTTO provides a seamless gateway for European brands to scale cross-border. Brands benefit from OTTO’s market leadership in home & living, alongside rapidly expanding categories like fashion, wellbeing, and electronics, giving every product line maximum visibility.
To drive conversions, OTTO combines cutting-edge tech with trusted operations. Brands leverage next-generation AI shopping assistants built with Google, photorealistic AI content generation, and an automated Demand-Side Platform (DSP) for targeted retail media campaigns, building the consumer trust needed to turn impressions into long-term brand loyalty.
16 Million
active customers
46.6 Million
orders placed in 2025
€172
average order value
2.68
purchase frequency per year
How Tradebyte can help you sell on OTTO
As an official Full-Service Partner, Tradebyte is proud to offer OTTO’s complete API feature set along with the full spectrum of integration services.
Connect to OTTO through Tradebyte, and let us guide you through the registration process and the selection of the best-fitting business model (brands can choose between OTTO’s wholesale or market business models).
This provides end-to-end automation so you can manage all your online sales from one place. Our TB.One software streamlines your operations with real-time synchronization of product details, inventory, pricing, orders, and invoicing across all your connected channels, leaving you with zero operational hassle so you can focus entirely on commercial growth.
EXCLUSIVE INTERVIEW
WELCOMING NEW SELLERS FROM EUROPEAN MARKETS ON OTTO
OTTO Market is opening its gates to sellers from selected European markets. We sit down with Kim Niedner (Division Manager Sales and Partnerportal OPC OTTO Market) to break down the massive DACH growth opportunity for EU brands and how to launch successfully.
How to sell on OTTO market
Let’s kick off your growth story
Retailers
