Your insider view on e-commerce strategies, marketplaces, and the ecosystem behind it.
Brands, Partner
09.10.2026
TikTok Shop launched in Germany in March 2025. Eighteen months on, 15% of German online shoppers have purchased at least once via TikTok Shop, up from 10% just five months earlier (NIQ, 2026). We sat down with Maximilian Burianek, Head of TikTok Shop Germany, to talk about what's behind that growth.
Brands
15.09.2026
Agentic commerce is when AI agents browse, compare and buy on a shopper's behalf. Learn how AI agents work and what it means for fashion brands.
25.08.2026
Learn how product data enrichment improves marketplace visibility, conversions and accuracy, and how Tradebyte helps brands manage product data at scale.
21.08.2026
When expanding to the US, many European brands make the mistake of treating the United States as a single, uniform market. In reality, the US is a massive continent of distinct regional ecosystems, each demanding different velocity, customer expectations, and operational standards. To break down these complexities, we sat with Francesca Padula, Senior Director of Digital Commerce at Metyis, to discuss what it truly takes for overseas brands to scale successfully.
Brands, Marketplaces
23.07.2026
In this article, we tackle a fundamental question facing fashion and lifestyle brands: is a hybrid inventory model the key to unlocking higher marketplace margins?
Brands, Marketplaces
22.07.2026
Learn how to tackle six major inventory management challenges with expert tips to improve accuracy, efficiency, and profitability.
Brands, Marketplaces
07.07.2026
Learn how to prevent stockouts & overselling with real-time inventory sync, a centralised OMS, and Tradebyte's multi-channel middleware.
24.06.2026
Master e-commerce inventory forecasting with quantitative models, safety stock strategies & centralised multi-channel data for smarter demand decisions.
Brands, Marketplaces
18.06.2026
At ECD Premium II in Milan, we sat down with Dr.Achim Berg to discuss the strategic evolution of luxury e-commerce. The current luxury market is observing a subtle slowdown, characterised by declining sales volumes, inflated prices, and fading consumer fascination. Dr. Achim Berg states that this isn’t a sign that the “party is over,” but rather an opportunity for brands to reflect, rebuild their authenticity, and capture the market with new, bold ideas.