The trend of expanding online selection is continuing. As one of the biggest textile retailers, with 1,800 branches in Europe, NKD is also expanding its online product range – with the help of Tradebyte TB.Market. Apart from the regular product range of textiles and home articles, customers will also be able to purchase products from selected suppliers and brands in the online shop in the future. With TB.Market, NKD manages the connection to the suppliers and therefore all external product ranges and the incoming and outgoing goods. The aim is an extension in the depth of the range and more choice in the online shop. And not only that: Through the drop shipping model, shopping is made as easy as possible for NKD customers, as the delivery of the added product ranges is handled directly by the supplier to the end consumer. With this attractive model, NKD opens itself up to selected manufacturers, traders and suppliers.

The Tradebyte TB.Market management tools enable the fast and standardised connection of suppliers to the NKD online shop. Via the PIM module, which is integrated in the SaaS software solution, the external article data and the article content of the respective suppliers is centrally controlled and exported to the online shop via an interface. Furthermore, TB.Market takes over the order splitting also for mixed shopping baskets and makes the fully automatic handling of all order processes possible, right through to the transmission of tracking numbers. For NKD, this means faster integration of new product ranges, a streamlining of transaction processes and great simplification for the article content management. For NKD customers, the service remains the same as usual: claims management and customer service remain in the hands of NKD. So, NKD remains faithful to its value for money principle, and through TB.Market it rises to a new level of online shopping.