Cross-channel online sales strategies are not only an e-commerce industry hype, they are an especially promising method of placing a company on the market sustainably and comprehensively– especially in the still booming fashion industry. In order to implement this in a sustainable and scalable way, the fashion brand Wolford with its long tradition has decided on Tradebyte. Matteo Petruzzellis, Head of E-Commerce at Wolford explains: “We have decided to further promote the Wolford brand through controlled multi-channel sales. With their expertise, especially in the area of fashion, Tradebyte Software GmbH seemed to be the ideal partner for us.”

What is decisive is to transfer the existing content easily and safely onto the new sales channels such as Ebay or Zalando and to smoothly connect the order processes with the existing fulfilment processes. In TB.One’s integrated PIM, data from Wolford can be enhanced in a channel-specific way and exported fully automatically. For the order data exchange, Tradebyte has implemented an individual interface especially for Wolford. With this, Wolford can draw on existing processes and interfaces, and, for example, continue the cooperation with Hermes as a fulfilment service provider without limitations. The company had been planning for bigger dimensions from the beginning – the expansion of the platforms across Europe is already being prepared and will soon be implemented together with Tradebyte.

With its roughly 1,570 employees, Wolford ranks amongst the big players in the fashion segment of hosiery, underwear and bodywear. Currently, the articles, which are all made in Europe, are available in 270 bricks-and-mortar shops in more than 60 countries – with the expansion of the online business, market coverage is again expanded significantly. With Wolford, another strong fashion brand banks on the expansion of its sales channels and has found the ideal partner in Tradebyte.