The international fashion chain WE Fashion and Tradebyte are cooperating to place the WE product range on different online marketplaces to further develop their online expansion. WE uses the TB.One SaaS solution for sales on big, international marketplaces to manage all the data processes clearly and efficiently. Through this, WE has started to launch its products on Amazon.de.

WE Fashion is increasing the expansion of its online activities with the support of Tradebyte to place itself even more prominently in e-commerce. WE now presents its product range not only in its own online shops in Belgium, Germany, France and the Netherlands, but also on Amazon.de. The TB.One software solution administers all the data transfer of product and order data. Further integrations on platforms like Zalando are planned.
The SaaS solution from Tradebyte serves in particular as a central PIM for the management of article data on diverse platforms. Tools like filter functions with mass processing, channel-specific activatable media or central values administration make data management easier, in order to comply with the different requirements of the platforms. On its way to internationalisation, TB.One additionally supports multilingual article content and offers a translation desktop. A smooth exchange of order data between vendor and platforms is made possible by the integrated Order Management System (short OMS), which is seamlessly connected with an ERP system.

“We are happy to accompany WE over the course of the planned international expansion. Not only through the provision of our software, but also with personal support during the whole integration process and in operation,” says Kathrin Hösl, Head of Sales & Account Management at Tradebyte Software GmbH. “We try to pass on our experience at the highest possible level to our partners, in order to support them in implementing all relevant business processes. We have gained this experience from more than 1000 successful integrations of more than 400 vendors.”

WE Fashion was founded in 1962 in the Netherlands and has about 250 stores in the Netherlands, Belgium, Germany, France, Luxemburg, Austria, Switzerland. The product range encompasses a broad range of smart and casual collections for women, men and children, as well as shoes, handbags and accessories.