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CUN Group: the first partner to integrate bol with About You MCF

CUN Group SPZOO is now thriving on bol, expanding across Europe with streamlined operations and reduced shipping costs. The integration process was completed swiftly, with results achieved in under 3 months.

Fashion & Lifestyle

10%

increase in Net Units Sold
50%

reduction of direct shipping costs
>3 months

time from integration to results

THE STORY

CUN Group SPZOO, a distributor of fashion brands across European marketplaces, has achieved a major milestone as the first partner to integrate bol with About You MCF. This success was made possible through their strong collaboration with Tradebyte and the About You MCF team.

As an international seller, gaining approval to sell on bol required CUN Group to showcase their products, brands, and impressive sales figures. We at Tradebyte supported them every step of the way, including helping to effectively present their business during our annual ECD event.

THE TRIGGER

Beyond facilitating the approval process, we at Tradebyte provided an essential integration solution, enabling CUN Group to seamlessly connect with bol via About You MCF. This was the starting point for their expansion into new markets.

THE Strategy

Together, we tackled logistical challenges like stock distribution, scalability, and shipment costs with a focused plan that included:

approval from bol: CUN Group secured the go-ahead by demonstrating their product range and sales success.
technical integration: Tradebyte facilitated the alignment of systems between CUN Group and bol.
partnership with About You MCF: agreements were finalised to utilise MCF for streamlined inventory management and fulfilment.

THE Result

The collaboration has unlocked exciting opportunities for CUN Group. With Tradebyte’s integration solution and About You MCF’s fulfilment services, they’re now thriving on bol.
Highlights of their success include:

expanding into new markets across Europe with Bol.com as a strategic platform
enhancing operational efficiency with About You MCF, resulting in streamlined processes and reduced shipping costs
shifting focus to growing their brand presence, supported by a scalable and efficient solution

This milestone showcases the strength of our partnership with CUN Group, About You, and bol. Together, we’re enabling growth and innovation in the European market, opening doors to even greater achievements ahead!

Ece Olkun

Sales and Business Development Head

As launching Bol.com with Tradebyte and MCF was already a milestone for us, we’ve not only increased sales but actually started them from zero!

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