In talks with Philipp Plein: accelerating marketplace expansion with Tradebyte
In this video-interview, Philipp Plein shares how Tradebyte supported their rapid marketplace growth across 5 European countries, driving success and efficiency in their digital sales strategy.
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8
marketplaces in one year
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5
go-lives in Germany in 2024
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5
European countries unlocked
THE STORY
Over the past year, Philipp Plein has achieved impressive growth by connecting to eight marketplaces, from Outletcity Metzingen in February 2024 to About You in February 2025. This rapid expansion has not only accelerated their digital sales but also strengthened their presence across 5 European countries. In our exclusive video interview, Philipp Plein shares how Tradebyte played a crucial role in driving this growth and streamlining their marketplace strategy.
Watch the full interview from ECD Milano:
KEY INSIGHTS
(00:19 – 00:52) How has this rapid expansion impacted your digital sales strategy, and how did Tradebyte support this acceleration?
(00:53 – end) Why was expanding first in Germany and then to Poland, Spain, Belgium, and the Netherlands the right strategy, and what results have you seen?
THE RESULTS
A fast, efficient rollout across Europe – with five go-lives in Germany alone in 2024, followed by launches in Poland, Spain, Belgium, and the Netherlands. With Tradebyte handling the complexity behind the scenes, Philipp Plein was free to focus on scaling the brand and reaching new customers across the continent.
Olga Burfan
Head of Global E-Commerce
We were super happy to go with Tradebyte because it took away everything technical from our shoulders – and that has had a huge impact on our digital sales.
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