Turning Julie & Grace into a succesful platform player
How the jewellery brand grew from 1 to 54 marketplaces and can expand to a new marketplace in 2-4 weeks.
![Woman with freckles wearing jewelry](https://www.tradebyte.com/wp-content/uploads/resized/2024/02/JulieGrace_Succes-Story-700x446-c-center.png)
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+54
Marketplaces
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+14
Countries
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17
Days go-live
THE STORY
Julie & Grace GmbH is a vertically integrated producer of fashionable, handmade jewellery. Since it was founded in 2008, Julie & Grace has specialized in eCommerce and sells exclusively on online marketplaces. The company’s sales and administration take place in their main location of Hamburg, Germany, while the development and production of the jewellery takes place in their factory in Bali, Indonesia.
With the goal of becoming the fastest jewellery company in the world, Julie & Grace is the perfect partner to be guided on the path to success in digital retail by us. Thanks to our collaboration that has been ongoing since 2013, Julie & Grace jewelry is currently sold online in over 30 countries.
THE TRIGGER
THE Strategy
True to their vision of being the fastest jewelry company in the world, Julie & Grace initially focused on expanding into all relevant marketplaces, especially in Europe. We advised them to start with the expansion in similar markets from the DACH region first. With Zalando, they were able to greatly expand their target group.
THE Result
At Tradebyte we keep our promises. Thanks to their existing connections, the integrated IT team, the fully integrated PIM system and the years of experience, Julie & Grace is a fantastic example of the growth through our software solution. The company expanded from 1 to 54 marketplaces between 2013 and 2021. Today they work together with extremely successful marketplaces and, due to their skills, are an excellent pilot partner for new marketplaces.
Timo Voswinckel
Managing Director
Tradebyte has enabled us to sell on almost all relevant fashion marketplaces in Europe. We can go live on a new marketplace within 2 to 4 weeks.
![happy young man on laptop](https://www.tradebyte.com/wp-content/uploads/resized/2023/08/man_laptop_contact-632x0-c-default.jpg)