Turning Julie & Grace into a succesful platform player

Published: 14/03/2024

How the jewellery brand grew from 1 to 54 marketplaces and can expand to a new marketplace in 2-4 weeks.

Beauty & Accessories Fashion & Lifestyle

+54

Marketplaces
+14

Countries
17

Days go-live

THE STORY

Julie & Grace GmbH is a vertically integrated producer of fashionable, handmade jewellery. Since it was founded in 2008, Julie & Grace has specialized in eCommerce and sells exclusively on online marketplaces. The company’s sales and administration take place in their main location of Hamburg, Germany, while the development and production of the jewellery takes place in their factory in Bali, Indonesia.
With the goal of becoming the fastest jewellery company in the world, Julie & Grace is the perfect partner to be guided on the path to success in digital retail by us. Thanks to our collaboration that has been ongoing since 2013, Julie & Grace jewelry is currently sold online in over 30 countries.

THE TRIGGER

Since beginning their partnership with Tradebyte in 2013, Julie &Grace’s GMV has grown by 2974%, which is almost 30 times their initial size. Pretty awesome, right? The huge success of our partnership is down to our fantastic collaboration and our unified commitment to dare to think big through onboarding the brand to new channels. We always strive to understand the brand’s needs and translate them into actions.

THE Strategy

True to their vision of being the fastest jewelry company in the world, Julie & Grace initially focused on expanding into all relevant marketplaces, especially in Europe. We advised them to start with the expansion in similar markets from the DACH region first. With Zalando, they were able to greatly expand their target group.

THE Result

At Tradebyte we keep our promises. Thanks to their existing connections, the integrated IT team, the fully integrated PIM system and the years of experience, Julie & Grace is a fantastic example of the growth through our software solution. The company expanded from 1 to 54 marketplaces between 2013 and 2021. Today they work together with extremely successful marketplaces and, due to their skills, are an excellent pilot partner for new marketplaces.

Timo Voswinckel

Managing Director

Tradebyte has enabled us to sell on almost all relevant fashion marketplaces in Europe. We can go live on a new marketplace within 2 to 4 weeks.

LET’S KICK OFF YOUR INDIVIDUAL
GROWTH STORY

Let's Talk

How “FOND OF” Achieved Triple-Digit Growth on Amazon Prime Day 2026

When Amazon Prime Day rolls around, the opportunity for marketplace expansion is massive, if your backend operations can keep up with the rush. For eco-conscious lifestyle brand FOND OF, navigating the intense demand of Prime Day 2026 required a blend of smart strategy, agile inventory management, and robust integration technology. Here is how FOND OF teamed up with Tradebyte to turn one of the year’s most intense shopping events into a seamless operational and commercial win.

How Hunkemöller uses TB.360 Benchmarking to strengthen marketplace performance

Hunkemöller, one of Europe’s premier lingerie brands, is widely recognised for its customer-centric approach and strong omnichannel presence. As its marketplace business continued to grow, the company identified the need for a more structured and reliable way to evaluate performance within a competitive landscape. By adopting TB.360, our analytics solution, Hunkemöller shifted toward a more precise, data-driven strategy aimed at identifying measurable growth opportunities.

How Apricot scaled to 14 countries with a powerful marketplace strategy

Apricot started as a single London boutique in 2007. Today, it's a global multi-channel fashion label with over 1,200 outlets worldwide. As the brand entered the marketplace landscape for the first time, Tradebyte became its key partner in building a scalable, data-driven approach.