Tradebyte Insights
05.03.2025
The Middle East: a booming opportunity for fashion brands
The Middle East is rapidly emerging as one of the most exciting markets in global e-commerce. Online retail sales in the region are expected to surpass $50 billion by 2025 (Source: Statista), fuelled by a young, tech-savvy population, rising disposable incomes, and a strong demand for international brands. For UK and EU fashion and lifestyle brands, this presents a huge opportunity, but are they ready to take the leap?