GUESS, one of the leading brands in the fashion industry worldwide, and Tradebyte Software GmbH, specialist in e-commerce solutions, are cooperating to sell the GUESS product range on various online marketplaces. This will lead to GUESS extending its presence on new European portals, like Otto.ru.

GUESS cooperation with Tradebyte aims to increase existing GUESS´ product range exposure on additional European online portals. In so doing, the international fashion giant wants to open up new sales channels for its own portfolio in e-commerce and reach further target groups in the European area. To accomplish this, GUESS uses the SaaS software TB.One by Tradebyte, which, thanks to a standardised Product Information Management (PIM) system and a coherent Order Management System (OMS), transmits all product data reliably and simply to the corresponding platforms or marketplaces. The first three projects with LaRedoute, Otto.de and Otto.ru have just been implemented, more platforms will follow.

“In order to further establish its brand in European e-commerce, it is very important for GUESS to administer its product range easily and, above all, clearly.” says Matthias Schulte, general manager of Tradebyte Software GmbH. “With TB.One, all product data only needs to be entered once and can then be delivered to the corresponding channels via the central software. Additionally, all orders, the current delivery status, as well as numerous statistics can be viewed to get a comfortable overview. That saves our partners time and valuable manpower.”

With Tradebyte, GUESS has a reliable partner by its side which has executed more than 800 successful integrations with more than 30 channels in the last few years. The software solution TB.One from Tradebyte is located at the interface between the retailer’s product data and the online shops of different portals like Zalando, Amazon or Otto.

GUESS was founded in the USA in 1981 by the Marciano brothers Maurice and Paul, who both come from France. Over the years, GUESS has become a symbol for young, sexy and adventurous lifestyle. Today, GUESS is a global lifestyle brand with a well-rounded product range of apparel for women, men and children, and accessories, 19 licence partners and 1,210 shops in more than 80 countries.

If you have any questions please contact us, your Tradebyte team is happy to help.